Sunrise
- Google My Business (GMB) has been renamed to Google Business Profile (GBP)
- More than 50% of organic website traffic now comes from the GBP local pack
- The GBP provides your online audience with your business address, map location, hours of operation, category, live inventory, and Google reviews.
- When this information is linked properly, using advanced schema markup, it feeds the “Google Knowledge Graph”.
- Expanding website authority through ‘tired’ keyword strategies does not feed the Google Knowledge Graph.
- Building brand authority by focusing on connecting Google elements inside Google’s massive knowledge graph will determine where and when your dealership appears in the ever-changing search results page.
The Results after 90 days
They had a consistent 16% lift in organic website traffic over a consecutive 3 month period.
Their Average Google local 3 pack rank, in 60 square miles, went from 11.3 to 2.1
Before
After 90 days
Traffic Comparison
