The Grove
The Grove is a vertically integrated marijuana enterprise in Southern Nevada, with a focus on medical, horticultural, culinary, and oil industries. It operates two dispensaries in the region, including one in Las Vegas, located near the Las Vegas Strip and UNLV
Facilities and Approach: State-of-the-art cultivation and production facilities, with a 26,600 square foot indoor grow and production facility. The Grove emphasizes all-natural products, and its facility uses an eco-friendly, energy-efficient LED lighting system to simulate natural sunlight cycles
About Green Monkey Consulting
Experience and Mission: Green Monkey Consulting is the sister company to The Ram Group which has been in business for 25+ years. We are dedicated to helping businesses create a strong brand presence and achieve their goals. Our process is designed to empower brands and equip businesses with essential marketing tools for success and profitability.
Services and Approach: Offers comprehensive consultations to identify gaps and opportunities, leading to a detailed report and a growth-focused project plan. Their individualized plans are crafted to ensure quick and smooth progress towards business goals
Marketing Strategy Overview
The Grove Dispensary Las Vegas partnered with Green Monkey Consulting starting September 2023. The goal for our partnership is to increase incoming traffic to their dispensary through the use of innovative google-centric marketing strategies focused on building the Google Knowledge Graph
As a dispensary, pay-per-click options are very limited, leaving Organic Local Search as the premier option for dispensaries, and many other local businesses and franchises.
Green Monkey Consulting’s innovative Organic Local Search solution is built on the Google Ecosystem, with key focus on the top 3 most trafficked search engines globally (Google, Google Maps, Youtube).
Before Green Monkey Consulting
Total views = 54.84K
Total Actions = 7.96k
Total Calls = 410
After 90 days with Green Monkey Consulting
Web Traffic Growth – “dispensary near me”
Before Green Monkey Consulting
After 90 days with Green Monkey Consulting
Strategic Implementation by Green Monkey Consulting:
Enhancing the Google Knowledge Graph provides significant ranking improvements for local businesses:
- In-depth optimization of The Grove’s online information to improve Google Knowledge Graph accuracy and richness.
- Implementation of structured data and consistent NAP (Name, Address, Phone Number) across all online platforms.
SEO and Local Search Focus:
- Development of a tailored SEO strategy, targeting local keywords and consumer trends.
- Optimization of The Grove’s Google My Business listing for better local search visibility.
Growth in Customer Engagement:
- Substantial increase in inbound calls, website views, and actions after only 2 months.
- Greater foot traffic to the dispensary, with an uptick in both new and returning customers.
Moving Forward
Reflecting on the Partnership’s Impact:
The collaboration between Green Monkey Consulting and The Grove Dispensary showcases the pivotal role of a well-constructed Google Knowledge Graph and targeted SEO in boosting local business success.
This case study serves as a testament to the effectiveness of strategic digital marketing and brand enhancement techniques in the competitive dispensary market.
We will continue our strategic efforts with The Grove Dispensary Las Vegas, with the goal of becoming the #1 dispensary in the state!
